A Figment5 Blog
Tesa NicolantiIf you’re not showing up on Google, you’re invisible to the people actively searching for what you do. And if you’re in the health, wellness, fitness, or beauty industry, that’s a problem — because your next best client isn’t scrolling Instagram. They’re typing “best [your service] near me” into Google right now. And if they’re not finding you? They’re booking with someone else.
Tesa NicolantiBefore a customer ever books an appointment, visits your website, or walks through your front door…They’ve already formed an opinion. It happens fast. Quicker than you can say “first impression.” They decide whether your business feels high-end or low-cost…Whether you seem trustworthy or like a risk…Whether you’re the one or just another option in a sea of sameness.
Tesa NicolantiIf you’ve ever finished a great service, smiled, handed your client a mirror, and thought “She’s definitely leaving a review…" but then crickets. You’re not alone. It’s not that people don’t want to leave reviews. It’s that life happens. They check their phone. Pick up a kid.Scroll past your reminder. And suddenly that glowing feedback they meant to leave… vanishes.
Tesa NicolantiLet’s get this out of the way first: No, successful small business owners don’t have a secret clone. They’re not running on 4 hours of sleep. And they’re definitely not replying to DMs while applying a client’s lash extensions. The truth is… The most successful wellness and beauty business owners don’t do more. They just do what matters most—on purpose.